8 Tips for Your Construction Company to Stand Out in the Local Market

Construction is a competitive industry. If you want to be successful in construction, then you need to make sure that your construction company stands out from the competition.

The good news is that there are many things that construction companies can do to stand out. Here are eight tips for how construction companies can become more visible and gain an advantage over their local competitors.

1. Share Construction Photos and Videos

Professional photos and videos are important in construction company marketing. They help potential customers visualize what you have to offer, and they can help persuade people to choose your construction company over the competition.

Ensure that you have a good photographer on staff, or hire a professional photography firm to take pictures and videos of your construction projects. This will be well worth the investment, and it will help you attract more business.

2. Sponsor Local Events

Another great way to get your construction company in front of potential clients is by sponsoring local events. This gives you a chance to show off your construction company's work and connect with potential clients more personally.

Plus, it's a great way to build goodwill within the community and connect with other businesses. Just be sure that the events you sponsor are relevant to your target audience and that you're not wasting your time or money.

Sponsoring an event can also be a lot of work, so make sure that you have enough resources (time and money) to do it correctly.

3. Have a Contractor Website

Having a construction website is an absolute must. In 2022, it's expected that most people will research products and services on the internet before making a purchase decision.

Your construction company's website is your chance to show potential clients what you have to offer. It's also a place where people can learn more about your company and contact you.

Ensure that your website is well-designed, easy to navigate, and updated regularly. Also, be sure to include plenty of high-quality photos and videos on your website.

If you need help designing and managing your own construction website, consider partnering with a professional web development firm. They can help you create and maintain a website that will help market your construction company.

4. Focus on Content Marketing

Content marketing is a great way to attract more construction leads and website visitors. It can also help you establish yourself as an authority in your industry and create awareness online.

But here's the thing: just like with any other form of marketing, it takes some work to generate content that resonates with potential clients. If you want good results from content marketing, then make sure that all of the articles on your website are high-quality. Plus, be sure to include links back to your website—this will drive even more traffic toward yours!

If you don't have time or resources available right now to create construction content, then consider hiring a professional construction copywriter.

Don't try to do it yourself! A good construction article can take hours or even days to write. You'll need several articles for your website before the campaign pays off.

5. Have a Paid Ad Strategy

Paid social media campaigns are a great way to reach more potential clients online. These days, most people use social media for their news and information needs, so it's a great place to market your construction company.

The key is to target your ads correctly so that you're reaching the right audience. This will help you save money on advertising and get better results.

Be sure to track your ad results closely so that you can make necessary adjustments along the way.

If you don't know how to run paid social media campaigns, then consider hiring a professional social media marketing firm. They can help you set up and manage effective campaigns that will reach more potential customers.

Just be sure to choose a firm with proven results with SMBs and local businesses.

6. Focus on Local SEO

One of the best ways to attract more construction leads is by focusing on local SEO. This involves optimizing your website and online content for local search results.

This can be a lot of work, but it's worth it in the long run. When you focus on local marketing, you're reaching potential clients who are already interested in what you have to offer.

Some of the best ways to optimize your website for local SEO include:

Using local keywords on your website
Having a Google My Business page for your construction company,
Creating local citations for your business listings across the web

You can also start by hiring an experienced local SEO expert to help you out with this campaign. They know how to make sure that your website is fully optimized and ready for ranking in local search results.

7. Update Your Online Reputation

You can't afford to ignore your construction company's online reputation. Potential clients are looking you up on social media, review sites, and more before choosing a contractor.

In some cases, potential customers will base their decisions solely on what they find on the internet about your construction company or website. So you must manage any negative reviews by responding quickly and politely.

You also need to create positive content across all channels so that people have good things to say about you. This can be tough work, but it pays off in the long run since word-of-mouth marketing is still very effective today.

8. Network Offline

Finally, don't forget the importance of networking offline. Meeting potential clients face-to-face is still one of the best ways to land construction jobs.

Attend industry events and trade shows, and set up meetings with local business owners. Get out there and start meeting people!

When you're able to put a face to the name, it makes it much easier for them to trust you and do business with you. Plus, you never know who might be in a position to refer new leads your way.

1. Share Construction Photos and Videos

2. Sponsor Local Events

Sponsoring an event can also be a lot of work, so make sure that you have enough resources (time and money) to do it correctly.

3. Have a Contractor Website

Having a construction website is an absolute must. In 2022, it's expected that most people will research products and services on the internet before making a purchase decision.

Your construction company's website is your chance to show potential clients what you have to offer. It's also a place where people can learn more about your company and contact you.

Ensure that your website is well-designed, easy to navigate, and updated regularly. Also, be sure to include plenty of high-quality photos and videos on your website.

4. Focus on Content Marketing

Content marketing is a great way to attract more construction leads and website visitors. It can also help you establish yourself as an authority in your industry and create awareness online.

If you don't have time or resources available right now to create construction content, then consider hiring a professional construction copywriter.

Don't try to do it yourself! A good construction article can take hours or even days to write. You'll need several articles for your website before the campaign pays off.

5. Have a Paid Ad Strategy

The key is to target your ads correctly so that you're reaching the right audience. This will help you save money on advertising and get better results.

Be sure to track your ad results closely so that you can make necessary adjustments along the way.

Just be sure to choose a firm with proven results with SMBs and local businesses.

6. Focus on Local SEO

One of the best ways to attract more construction leads is by focusing on local SEO. This involves optimizing your website and online content for local search results.

This can be a lot of work, but it's worth it in the long run. When you focus on local marketing, you're reaching potential clients who are already interested in what you have to offer.

Some of the best ways to optimize your website for local SEO include:

Using local keywords on your website
Having a Google My Business page for your construction company,
Creating local citations for your business listings across the web

7. Update Your Online Reputation

You can't afford to ignore your construction company's online reputation. Potential clients are looking you up on social media, review sites, and more before choosing a contractor.

8. Network Offline

Finally, don't forget the importance of networking offline. Meeting potential clients face-to-face is still one of the best ways to land construction jobs.

Attend industry events and trade shows, and set up meetings with local business owners. Get out there and start meeting people!

When you're able to put a face to the name, it makes it much easier for them to trust you and do business with you. Plus, you never know who might be in a position to refer new leads your way.

Marketing for a Construction Company the Right Way

Your construction company can stand out from the competition and attract more website visitors and construction leads by following these tips. Just remember that it takes time and effort to see results—so be patient and keep at it.

If you're looking for more tips and strategies for local SEO, then we can help you out. Ubiweb offers a range of digital marketing solutions designed to help construction companies get more leads and sales online.

Be sure to contact us today to start helping your business grow!