7 Amazing Marketing Ideas For Your Dental Practice

7 Amazing Marketing Ideas for Your Dental Practice

With 80% of consumers using search engines to search for a new healthcare provider, attracting new patients should be relatively easy for dentists. However, this is not the case unless you have a solid marketing strategy that will put you in the spotlight in all the right places.

You need a top-of-the-line website, positive customer reviews, and so much more that we're going to discuss below. If you've been looking for the best marketing ideas for your dental practice, keep reading to find out the top seven marketing strategies.

1. Understand Your Target Market

Everyone is not your customer, so you need to understand who you are and what you're offering. This will serve as a starting point for your marketing plan. What kinds of dental treatments do you offer?

Are you a dentist, orthodontist, dental surgeon, or pediatric dentist? Investing in the wrong place will result in a waste of time and resources because you will get no results. For your dental marketing ideas and strategies to work, you need to target the right market.

2. Upgrade Your Website Design

First impressions matter a lot, and the first contact your patients are likely to have with your practice is your website.

A great website design is not optional but mandatory because it's a reflection of your business and you as a professional. If your website functions are outdated and information is not easy to find, the only thing you'll be getting is a high bounce rate.

Ensure that your website speed, security, and responsiveness are nothing short of exceptional. Apart from a user-friendly and functional website design, you also need to add certain features that will make it easier for patients to interact with you.

Some of these features include online scheduling, online payments, live chat, and online prescription renewal. Go the extra mile and upload dedicated profiles of all the dentists in your practice.

3. Make Sure You Have Reviews on Yelp and Google Places

One of the best marketing strategies for dentists you need to implement is using reviews to your advantage.

Positive reviews will bring in new business because people take reviews as they would personal recommendations. Over 90% of people use online reviews to evaluate physicians.

It is even more appealing that over 40% of people would be willing to go out of their insurance network for a provider with positive reviews. People now rely on social proof rather than paid advertising.

Furthermore, make sure you have plenty of reviews on Google Places as well.

4. Use Pay Per Click Advertising

Another great way to market your practice is through pay-per-click advertising. This form of marketing allows you to create ads for your website that appear in search results when people are looking for a dentist.

The good thing about this type of ad is that it can be targeted at certain locations and specific searches, such as "dentist near me." This ensures that the person who sees the ad is interested in dental care.

You can also target keywords related to your services and other topics relevant to dentistry and oral health care. This way, these ads will show up more frequently on websites where potential patients spend time online (i.e., social media sites).

Using PPC advertising makes sure that people searching for dentists see your advertisement on the first page. To make sure your ads are successful, be sure you are spending the right amount on each campaign.

Ensure the keywords are relevant to what people would search for when looking for a dentist in their area. This is one of the best local marketing ideas to increase click-through rates and the number of patients coming through your doors.

5. Use Search Engine Optimization to Your Advantage

Search engine optimization is the process of improving the visibility of a website or web page on search engine results pages (SERPs).

There are many ways you can improve your SEO marketing. These include optimizing titles and meta descriptions, publishing high-quality content, and building backlinks to your site.

When potential patients search for dentists in their area, it's imperative that your practice comes up as one of the top results. By optimizing your website and content, you'll make it easier for people to find you online. Moreover, it also helps with branding and creating awareness for your dental practice.

There are many free tools available online that can help you with SEO. Of course, you can always hire an expert if needed or work with a marketing company that specializes in dental practices.

Either way, SEO is one of the most effective digital marketing strategies when it comes to ranking websites higher in search results pages for specific keywords related to dentistry.

6. Go All In With Video Marketing

Video marketing is a great way to connect with potential patients.

People are consuming videos more than ever before, and it's the number one source of information for about 66% of consumers. Better yet, about 93% of businesses gain new customers from their branded video content.

You can create short videos that introduce your practice and what services you offer. Additionally, you can post patient testimonials or educational videos about dental care. This type of content is engaging and helps potential patients learn more about your practice and the services you offer.

You can share these videos on your website, social media pages, or even email them to current or past patients. You can also embed them on third-party websites such as YouTube or Vimeo.

By using video marketing, you are increasing the chances that people will learn about your practice and be interested in coming in for a visit.

Top Marketing Ideas for Dentists

Small business marketing is an essential part of your business. With these marketing ideas, you're bound to start getting patients. It's vital that you utilize all these marketing strategies and use them to attract new patients and grow your dental practice.

That said, digital marketing is not an easy feat, and if you need help, please get in touch with us today!