TIPS ON HOW TO IMPROVE YOUR WEBSITE CONTENT WRITING

The written copy on your site should have a clear purpose. Identify its end goal and use it when writing website content.

A great web copy needs to support your business goals. As you define its purpose, figure out whether the website is aimed at the following objectives:

• Selling a product or service
• Building traffic to increase ad revenue or sponsorship opportunities
• Attracting new clients and leads
• Building a community or attracting subscribers

If selling is your end goal, identify the best selling techniques catered to a particular audience. Converting your prospects into a paying customer base is easier once you know about them.

With people's attention spans reducing, headline skimming is more common than ever. Internet users also share links to website content based on their headlines. In this case, writing strong, attention-grabbing headlines can give you a competitive edge.

Make a great first impression on the headline as you focus on garnering attention and building a connection. Once these objectives are met, the headline may be more likely to earn a share or a click.

Your headlines should keep your audience informed and entertained. They should also give them a sense of belonging and help solve problems. Generally, making them about your audience is a sure way to improve website content.

As you write a headline, use numbers, ask a question, and make it time sensitive. You should also communicate a risk or threat and use social proof. These strategies help grab the readers' attention and get them to take immediate action.

Your CTAs should have powerful action words to compel readers or visitors to take a particular action. They can help website users navigate the site and find whatever they need.

If you use buttons on your CTAs, consider the font and color. It is because different colors tend to evoke different responses. You should also pay attention to the message you want the CTA to evoke in the users.

The words paired with the CTA buttons should feature an action word or a verb that compels users to take action. Choose them depending on the emotional connection you want them to give. The key here is to make them action-oriented, time-sensitive, and bold.

For instance, you may use a time-sensitive phrase such as Sign Up Now at the end of your web copy. This can help encourage your visitors to take a certain step. Even better, an action-oriented phrase such as Get Started can invite your website users to move along with something.

When properly used, bullet points can enable users to find the content they want. They help list the key features/benefits of your offerings and ways you intend to address their problems.

Bullet points can make propositions on your website seem more appealing. You can even get creative with them to communicate certain thoughts.

The basic rule for using bullet points is to ensure that all list items are related. Each bulleted point should have the same margin width and font and be less than three lines long.

A hyperlink helps invite the user to click on a particular piece of content. You should include easily identifiable visual cues on your hyperlinks to make them more effective. In particular, differently-colored text or underlined text can help differentiate your links.

Exploit the users' expectations of hyperlinks before employing them in the written content. For instance, most Internet users associate blue, underlined phrases or words as links.

As much as you want to get creative with the hyperlinks, stick to the general conventions. You can embed the links on images or text to direct users to pages on or outside your site.

People remember videos, graphs, pictures, and infographics more easily than written content. It is because these visual cues help process information and grab attention.

Including these visual cues on your websites written content can help you interact with the target audience. It also helps amplify the appearance of your website, thus improving the user experience.

Opt for real photos and videos instead of stock photos to build trust and stand out from your competition. Actual images can help convey your brand and offerings better than stock photography.

Everything on your website needs to match in terms of heading sizes, font, and color choices. The photo choices, illustration styles, spacing, design elements, and button styles must be consistent across all pages.

A website content management system can help you achieve this level of consistency. A CMS template can give your landing pages a consistent look and feel and offer your visitors wonderful reading experiences. It helps reassure them that they are still on the same website even when they visit other pages.