Explaining Digital Marketing to Your Partners
So You Gotta Explain Digital Marketing, Eh?
You’ve been considering it—getting serious about your online presence. Maybe you’re looking at digital marketing for the first time, or maybe you’ve tried something in the past that didn’t quite land. Either way, you’re thinking about getting your business online, levelling up your website, and showing up on Google. But the reality is : you’re not the only decision-maker. And your partners aren’t as sold as you are. Explaining the perks of digital marketing can be tricky.
You don’t want to spew a bunch of cryptic marketing jargon, or be too vague and say “we should probably do this.” You want to show them what digital marketing actually is, how it works, why it’s worth it for your business and why working with the right team might be a smarter move than trying to piece it all together yourself.
This article gives you the how, the why and the what-now in a way that makes sense—and makes the decision easy. You’ll have everything you need to make your own informed decision and the confidence to explain it clearly when it’s time to loop in your partner, so you can make smarter marketing moves together.
Understanding Digital Marketing
Want to make your partner say “yeah, that makes sense - let’s do it”? We’ll start by simplifying what digital marketing is and why it’s essential for your business.
Choosing the Right Marketing Partner
Ready to go from “let me talk to them” to “we’re all in”? We’ll show you what to consider when choosing a partner from the sea of digital marketing agencies out there.
Overcoming Potential Objections
Need help with the “but is it worth it?” conversation? We’ll help you handle common objections from your partner with clear answers.
By the end of this read, you’ll know exactly what to say, how to say it, and how to back it up with logic that makes sense to any partner—even the skeptical ones.
Understanding Digital Marketing
Being a business owner doesn’t mean you have to be a marketing expert. Your focus is on running a company—serving clients, managing operations, making smart decisions. And because marketing isn’t always part of that daily grind, it can easily end up on the back burner and slip into “I’ll deal with it later” territory. But the truth is, if you’re not showing up online, you’re missing out on customers who are already looking for you.
What Even Is Digital Marketing, Really?
Digital marketing is just the fancy term for the efforts you put into bringing your business to market through online channels. It’s how you show up when someone Googles what you do. It’s your website that makes a great first impression. It’s social media posts that make people stop scrolling. It’s reviews, emails, ads, content—all the stuff that quietly works in the background to bring you more business.
Think of it like word-of-mouth, but on steroids. Instead of one happy customer telling their neighbour, you’ve got Google, Facebook, and your own website doing the talking—24/7. Digital marketing isn’t just a trend—it’s the backbone of how modern businesses grow.
From “Nice-to-Have” to “Need-to-Have”
Let’s be real: a decade ago, having a slick website or posting on social media felt optional. Now? It’s the baseline. People check your reviews before they call. They Google you to compare. If your online presence doesn’t look solid, they move on.
Digital marketing isn’t just another bill—it’s what helps more people find your business, trust you faster, choose you over the competition, and end up becoming paying customers. It works while you sleep, while you’re in a meeting, while you’re walking your dog. And your competitors? They’re already doing it. So if you’re not online, you’re not in the game.
How to Explain This to Your Partner
You don’t need to get into the weeds about keywords, analytics, or algorithms. All your partner needs to know is that you need to be where your customers are—online. Keep it simple and focus on the why:
- We need to show up on Google when people search.
- We need a clean, simple website that builds trust and turns visitors into clients.
- We need strong online reviews so people feel confident reaching out.
Say this:
“Digital marketing is how we bring in new business without cold calling. It helps us show up online, look professional, and build a steady pipeline of clients.”
That one line? It’s all you need to open the conversation.
Why Choosing the Right Partner Matters
Understanding what digital marketing is, that’s one thing—figuring out who you should trust to handle it is another. In the next section, we’ll look at why having the right partner can make all the difference, especially for small and medium-sized businesses.
Choosing the Right Marketing Partner
So you’ve started looking into digital marketing, and right away you’re hit with a wall of agencies, freelancers, platforms, and do-it-yourself tools. Some promise the moon and suffocate you, others hand you a login and wish you luck. It’s overwhelming—and let’s be honest, most small and medium-sized businesses don’t have time to sort through the noise. You need something simple, effective, and actually built for you.
Digital Marketing Without the Headaches
There’s a lot that goes into doing digital marketing right. First, there’s the tech: things no one notices when they work, but everyone blames when they don’t. Then there’s design and content, which isn’t just about looking good—it’s about getting people to take action. And once that’s all in place, you still have to get eyes on it. That means structuring your site for search engines, running ad campaigns, managing budgets, testing keywords, and tracking what’s actually performing.
It’s part technical, part creative, and fully time-consuming. It takes real people with the right skills and a lot of time most business owners just don’t have. That’s why having one team, one point of contact, and one clear monthly plan isn’t just convenient, it’s essential. No chasing five different freelancers. No juggling tools you don’t understand. When all the moving parts are working as one, that’s when the momentum starts.
A Partner Who Gets Your Reality
Most small and medium-sized businesses aren’t sitting on big marketing budgets. You need to get the most out of every marketing dollar—and a partner who gets that. Whether you're in construction, trade services, health and wellness, retail, or legal and financial services, the objective is the same: bring in new business, build trust online, and show up where your customers are already looking.
But those industries have their own language, their own clients, and their own set of challenges. A cookie-cutter solution doesn’t cut it. That’s why the right partner doesn’t just offer services—they understand your reality. And they tailor everything to fit your industry, your customers, and your goals.
How to Explain This to Your Partner
This part’s easy. They don’t need to know the difference between front-end and back-end, or how SEO works under the hood. Just give them the big picture and explain why doing this properly means doing it with the right support.
- All the pieces matter—tech, design, content, SEO, ads—and they all need to work together.
- Having one team that can handle everything means no freelancers to chase, no platforms to manage, no extra hours you don’t have.
- A good partner brings the strategy, the tools, the team—and one simple monthly plan to tie it all together.
Say this:
“There’s a lot that goes into marketing now—design, content, SEO, ads, tracking. We could try to manage all that ourselves or piece it together with freelancers, but it’s a full-time job. What we really need is a team that does it all, and keeps it simple.”
Let’s Tackle the “Yeah, But…” Objections
Your partner might still have questions—or hesitations. That’s totally normal. Investing in marketing can feel like a big step, especially if you’ve been burned before or it’s not their area of expertise. In the next section, we’ll help you answer them with calm, clear logic (and a little marketing common sense).
Overcoming Potential Objections
If you’re planning to bring all of this up with your partner, it helps to be prepared. Whether they’re watching the budget, need proof that it works, or think it’s something you can just do yourself, you’ll want to go into that conversation with the right tools. What matters is going into that conversation with real answers—not pressure. Just clear, honest reasoning that makes sense.
“It’s Too Expensive”
Here’s the thing—not doing digital marketing is what’s actually expensive. Every day you’re not visible online is a day you’re missing leads. Some agencies offer plans that are built for small businesses and priced to start with exactly what you need to grow—nothing more, nothing bloated.
It’s like hiring a full marketing team—but at a fraction of the cost. And without the payroll, HR, or headaches.
Say this:
“A yearly subscription-based model allows us to test this solution without long-term risk, and the monthly cost is less than one print ad. Plus, it includes website updates, support, and campaign optimization.”
“How Do We Know It Works?”
Good question. And we’ve got real answers. A marketing agency worth your salt will keep you updated on your performance so you can see what’s working. Google ranking? Check. Website traffic? Tracked. Leads generated? Counted.
You’re never left guessing—because digital marketing is not about hope. It's all about measurable progress and informed decision making.
Say this:
“They’ll show us what’s working: how we rank on Google, how many leads came from our website, and what’s next.”
“Can’t We Just Do It Ourselves?”
Technically? Sure. You could. But let’s be real: your time is better spent growing your business, not Googling “how to fix SEO” at 11pm. The right digital marketing partner will take the whole marketing load off your shoulders—so you don’t burn out trying to be your own marketing department.
Do you want to become a digital marketer—or stay the expert in your business?
Say this:
“They take care of the digital side so we don’t have to juggle freelancers or guess what’s working. We stay focused on what we do best.”
From “We’ll Think About It” to “Let’s Go”
Whether you’re still thinking it through or ready to bring your partner into the conversation, you’re not walking in blind. You’re informed, prepared, and ready to talk about digital marketing in a way that actually makes sense.
Help Them Say Yes With Confidence
Explaining digital marketing to your partner doesn’t have to feel like pitching a startup on Dragon’s Den. Now you’ve got a clear, simple way to explain what digital marketing actually is, why it matters, and what kind of partner you’ll need to make it work.
Now that you’ve got the facts, it’s about making the next step feel doable. Because let’s face it, marketing today isn’t something you can just wing. It’s technical, it’s creative, and it’s constantly evolving. You need a partner that brings all the moving parts together: a solid website, smart content, search visibility, paid ads, performance tracking—and the team to keep it all running smoothly.
That’s exactly what we built Ubiweb to do. And we make the process easier and actually enjoyable. So if you're ready to stop guessing and start moving forward with a team that gets it, let’s stop waiting for your partner to “get it.” We’re here to chat—no pressure, no pitch, just straight answers.
